squeeq

A hilarious viral marketing film by BMW:

“Last November, I traveled to Oberpfaffelbachen, Bavaria to film a documentary about a small village and their Rampenfest. What is Rampenfest? Well, it’s just like Octoberfest except there is a giant ramp involved. As to why it was built, that’s why I went over there and if you want to know… watch my film.”

[via Jeff Schultz's Weblog]